A group of 50 tourism professionals met at eco resort Hacienda Tres Rios with the objective of creating a chapter of Social Media Club Mexico in the Riviera Maya in order to strengthen the position of the tourism destination on the Internet.
There are 5 clubs of its kind in Mexico; Guadalajara, Monterrey, Mexico City, Puerto Vallarta, and Guanajuato. There are an estimated 940 million social network users in the world.
Riviera Maya, Mexico – The tourism industry in the Riviera Maya has formed its Social Media Club chapter in order create joint projects and initiatives to better position the tourism destination in social networks.
Eco resort Hacienda Tres Rios Resort was the host of the informative meeting. More than 50 professionals in the tourism industry attended and brought with them their experience and interest in helping with the initiative which will benefit their business as well as the Riviera Maya’s in general.
Genoveva Garcia, public relations manager for Sunset World, gave the guests a warm welcome and spoke about the benefits of social networks as an important tool in positioning the Mexican Caribbean’s presence on the Internet.
According to a study by InSites Consulting there are 940 million people around the world registered on social networks on the Internet. Some of the most popular networks are YouTube, Facebook, Twitter, Linkedn, MySpace, Meneame, Metroflog, Badoo, and now Google+.
Karla Nuñez, Social Media Club Mexico (SMCMX) leader, highlighted the successful work that has been done by the Riviera Maya green resort Hacienda Tres Rios by sharing the triumphs of its social network campaigns. The resort´s efforts in social media have earned the team international awards.
Nuñez explained that Social Media Club Riviera Maya will be a community of professionals interested in the benefits of social networks in the tourism industry who will share experiences, knowledge and ways to develop better practices.
Finally, Nuñez highlighted that some of the benefits of being a part of Social Media Club Riviera Maya include continuous learning opportunities, training, networking, and a branding team for professional development.
The event concluded with a networking cocktail party where attendees had the opportunity to share experiences and contacts.
The objectives of this club are: To create and develop a network of professional contacts in tourism and social media (NETWORKING). To offer relevant and appealing content about social media to the tourism industry through colloquiums, studies, cases, and links (KNOWLEDGE). To observe, monitor, and analyze tendencies about the presence of tourism in social media (TRENDING). To establish and diffuse good practices and case studies of companies and institutions in the tourism sector of social media (BENCHMARKING). To use social media trends and tools to promote Mexico tourism (PRACTICE).
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